Traits by Copley makes it easy to understand what drives engagement in your content—without the manual effort.

Creative Traits Analytics

Top Performing Creatives

View your best ads ranked by performance metrics, with visual previews and trait analysis. Gold, silver, and bronze crowns highlight your top performers.

Visual Creative Preview

See your ads alongside their performance data with high-quality previews that help you connect visual elements to results.

Performance Metrics Grid

Track key metrics (ROAS, CTR, Spend, ATR) for each creative in an easy-to-scan format. Sort and filter to focus on what matters most.

High & Low Performing Traits

Instantly see which traits drive success or underperform in each creative, with performance impact percentages for each trait.

Powerful Filtering & Analysis

Platform & Source Control

Filter insights by platform (Meta, TikTok) and choose your preferred metrics source for accurate attribution.

Content Type Focus

Zero in on specific content types (Images, Videos) to understand what works best in each format.

Flexible Attribution

Set custom attribution windows and analyze performance across different time periods.

Performance Thresholds

Set minimum thresholds for ROAS, CTR, ATR, and Spend to focus on your best-performing content.

Interactive Performance Analysis

Side-by-Side Metric Comparison

Compare key metrics like CTR and ROAS simultaneously to understand how different traits impact multiple performance indicators.

Multi-Trait Analysis

Zero in on specific content types (Images, Videos) to understand what works best in each format.

Interactive Time Series

Hover over any point to see detailed metrics, dates, and performance data. Track performance trends over time with dynamic tooltips.

Performance Metrics

View absolute values and relative performance with metrics like CTR, ROAS, and more to identify winning combinations.

Testimonials

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